Consultants Marketing to Architects – An Alternative Strategy to the Push — Just Practising

Consultants Marketing to Architects – An Alternative Strategy to the Push by Su Butcher

March 9, 2011 · 12 comments

I recently posted this on a Linkedin Group and thought it might be of interest here as well. The discussion was started by the marketing manager at a firm of structural and civil engineers in London. She wanted to know about marketing to architects in London. Here is my reply.

Hi Alison,

Can I answer your question as someone who runs a practice of architects and is often the first point of contact for consultants looking for work?

I get called and/or emailed several times a week by consultants with whom we haven’t worked before. Sometimes the person who calls is a marketing manager who is trying to set up meetings for a partner/director to meet as many architects in an area as possible…

(To read more, follow the link to the full article) Consultants Marketing to Architects – An Alternative Strategy to the Push — Just Practising.

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